Branding the Brandless Brand

How to identify yourself when you're Brandless

Location	Industry	Trend Watch
Online	Design, Retail	Take Note

 The premise behind the online start-up Brandless.com is simple and effective: give the customers what they need without all the branding nonsense. 

Effectively, what Brandless has taken away is BrandTax™, a trademarked term referring to the price hike consumers associate with widely-recognisable brands. They believe that consumers often associate higher prices with better quality, but that is rarely the case. Rooted in quality and transparency, Brandless sells household essentials and food products at a only $3 each, while guaranteeing the same quality as the name-brand competitors. 

Don't let its moniker fool you - Brandless' strong brand identity has been developed in a way that is visually impactful and cohesive across all product categories. 

A simple white box against muted-coloured labels is it's visual signature: fuss-free and straightforward, a perfect translation of its business model. 

Because we live in a world of excessive and loud brand culture, reducing a product to its core, to eliminate noise and redundancy, is the poignant genius behind the branding. Add in an attractive price point and ease of access, it hits all the right points that modern consumers are looking for. 

Photo Credit: Brandless