Declare Your Love in Monoprix

Getting singletons to walk down the supermarket aisle together

Location	Industry	Trend Watch
France	F&B Design	Memorable

This year, on Valentine's Day in the capital of love, single Parisians can declare their unrequited love for their crushes without saying a word. Monoprix, the French supermarket chain, has launched a campaign for this holiday called Pack 06, a reference to the prefix digits of French mobile phone numbers. 

It's an adorable way to slip that supermarket crush your phone number and initiate conversation. Just find a way to get the box into your crush's basket and wait for the call!

 The seven-item series features brightly coloured packaging with bold typography and food puns that are so lame they're hilarious. The bright art direction is the perfect dose for tongue-in-cheek humour, a refreshing injection of fun into an otherwise mundane environment. 

Available at Monoprix stores in Paris and Lyon. 

Photo Credit: Monoprix / Rosapark, TheDrum.com